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Advertising & Promotion: An Integrated Marketing Communications Perspective

Advertising & Promotion: An Integrated Marketing Communications Perspective

Michael a. goulla; george e. belch; michael a. belch

6th canadian edition
Regular price $94.35
  • New $94.35
In stock online

Term Fall 2019

Course Code BUSI 3205 A

Format Paperback

ISBN-10 125972303

ISBN-13 9781259272301